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Making a Change

I’m tired of Real Estate social media. My feed is full of “Just Listed!” and “Just Closed!”, pictures of clients holding their agent’s sign at the lawyers office and smiling like a Proof of Life photo.

Don’t get me wrong; I love being a real estate broker. I love going to properties, running numbers on investments, staging and photographing, training new agents how to do the job. Mostly though, I love meeting people, getting to know them, helping them through their housing searches, becoming part of their lives.

And that’s what I want to talk about, what I want to see in my social feeds: people. Clients are at the center of this whole thing, the most important part, but the buyers and the sellers, the people in charge who matter most, they get shunted aside so that it all becomes about the brokers and the properties.

So this where I want to start. I want to talk about people, how we’re wired, our hopes and dreams and fears, our wants and needs, why we make the decisions we do. I want to talk about the emotions we go through when we’re buying and selling homes, negotiating, planning our kids new rooms, our new lives.

I’m going to be putting out more content focused on these points, and I’d really love to hear from anyone who resonates with these ideas.

I hope y’all come on this journey with me.

– Lou Gordon

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Louis Gordon

I started my first business at 8-years-old, running a profitable candy stand on my cul-de-sac. Back then I learned several important lessons: 1. Accommodate the customer’s schedule 2. Pricing should match the product’s value 3. A great salesperson must be indefatigable. These lessons were pivotal in 2008 when I got my MA real estate license, but I quickly learned that homes are different from any other product. Houses and apartments aren’t just property, or assets, they’re a place for people to sleep at night, to store their most precious belongings, to raise their children, to keep them safe. It’s the place where most people start and end their days, the foundation for their whole lives. I started my own brokerage, Revolution Realty, in 2014, and after bringing on a partner in 2018, we grew the firm to more than $30 million in annual sales, offering exceptional service to sellers, buyers, investors, and renters in Cambridge, Somerville, and the greater-Boston area. Other people noticed our success and we received offers from many of the top names in real estate. However, it wasn’t until 2022 that we found the right fit, opening CENTURY 21 Revolution in Cambridge’s Central Square. Now our best-in-class service is backed by the most recognized brand in real estate, allowing us to provide unparalleled guidance and support to our clients. _____ CONTACT: 857-210-9925

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