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Author Archives: Louis Gordon

    Local Business Spotlight

    By Louis Gordon | September 21, 2023

    Pinnochio’s Pizza Pinnochio’s Pizza is a Harvard Square institution. Open since 1966, this is THE spot for Harvard students to snack during late-night study sessions. Serving both standard and Sicilian pizzas, diners can get a variety of individual slices or order a whole pie. Its fan base extends beyond Cambridge, too. Mark Zuckerberg loves Pinnochio’s... Read More

    Real Estate Brokerage is About to Change Forever

    By Louis Gordon | September 6, 2023

    Moehrl & Sitzer/Burnett vs. Freakin Everyone Real estate brokerage in the US is about to change forever. Maybe. They haven’t released terms of the settlement yet. If you don’t know about the two major class-action lawsuits pending against The National Association of Realtors & most of the major brokerages (Moehrl & Sitzer/Burnett), check out my... Read More

    Book Review – Delivering Happiness

    By Louis Gordon | May 13, 2023

    Book Review – Delivering Happiness Sometimes you read a book and it just clicks. The themes, the lessons, you’ve been rolling the ideas around in your head for years and here someone found a simple way to say it, the best story to illustrate the point. It also helps when the author references one of... Read More

    Buying is an Emotional Decision

    By Louis Gordon | February 9, 2023

    Buying is an emotional decision. That’s a bold statement. Don’t we think about houses or cars or shirts or dresses before we buy them? In his book, “How Customers Think: Essential Insights into the Mind of the Market,” Harvard professor Gerald Zaltman explains that emotion drives purchasing behaviors and decision making in general. Neuroscientists confirmed... Read More

    Making a Change

    By Louis Gordon | February 8, 2023

    I’m tired of Real Estate social media. My feed is full of “Just Listed!” and “Just Closed!”, pictures of clients holding their agent’s sign at the lawyers office and smiling like a Proof of Life photo. Don’t get me wrong; I love being a real estate broker. I love going to properties, running numbers on... Read More

    Price Improvement at 76 Edenfield Ave, Watertown, MA

    By Louis Gordon | October 5, 2022

    Price Improvement!! 76 Edenfield Ave, Watertown, MA is now $529,999. Read More

    New Listing! 76 Edenfield Ave #76, Watertown, MA

    By Louis Gordon | September 17, 2022

    New Listing! Check out this fantastic condo at 76 Edenfield Ave in Watertown! Showings start at open houses on Saturday, September 17th & Sunday, September 18th from Noon – 1:30 PM. Read More

    Don’t rely on the Zestimate, call us!

    By Louis Gordon | December 15, 2020

    In case you were wondering why the Zestimate is so different from actual market value, check the link below for info straight from the source. In Boston, the median error for active homes is 2.4%. For off-market homes, the median error is 7.4%!!!!! Read More

    Market Snapshot – Cambridge Condo Sales in November

    By Louis Gordon | December 8, 2020

    Check out our latest video, where we break down the condo sales in Cambridge for the month of November:   Click Here   Read More

    Remembering the Past this Thanksgiving

    By Louis Gordon | November 28, 2020

    Acknowledge yesterday, make the most of today, build a better tomorrow. This thanksgiving we want to bring light to our stolen sisters. We cannot change the past, we can only learn and do better in our present and future. Here are ten Indigenous organization advocacy groups to donate to this holiday season. Read More